About Us
Parenthood is overwhelming enough. We make it easier.
Tinytato is a Malaysia-born baby brand built for modern families and real everyday moments — without the crazy expensive price tags.
Why Tinytato Exists
When I was living in Australia, finding good baby products to gift my mum friends was second nature. Organic cotton swaddles, IHDI-certified carriers, ergonomic designs with real safety credentials — all of it was accessible, affordable, and easy to find.
Moving back to Malaysia, I expected the same. I had a whole circle of friends starting their families, and I wanted to find them something genuinely good — not just something that looked nice on a shelf.
It was harder than I expected.
The market here had plenty of options, but finding products that were truly ergonomic, certified to international standards, and made with materials I'd trust for a newborn? That took real effort. Sometimes you couldn't find them at all.
So in 2025, I started Tinytato.
By cutting unnecessary retail margins, we're able to bring you thoughtfully designed, quality, practical baby products — things that help you sleep better, carry comfortably, and enjoy more time with your little one. We focus on what matters most: comfortable materials, practical designs, and products parents actually use.
— Lunnie, Founder of Tinytato 🥔
What Tinytato Stands For
Quality without the markup
Designed for Malaysia
Safety you can verify
Meet the Tato family
TatoSnug Carrier
IHDI Hip-Healthy certified ergonomic carrier, from newborn to toddler. Built for all-day comfort in Malaysia's heat.
TatoWrap Swaddle
A soft, stretchy swaddle wrap for newborns who need to feel snug and secure in those first precious weeks.
TatoWrap+ Sleeved Swaddle
The next-step swaddle for babies aged 3–6 months transitioning out of full wrapping, with removable sleeves and a zip closure.
TatoNest Backpack
A clean, minimal diaper bag backpack that works as hard as you do — and doesn't look like a baby bag.
TatoHip Carrier
Takes the weight off your arms and lets you carry your baby longer and easier, and it’s ready to wear in just 20 seconds.
TatoChew Teether
BPA-free silicone teether for little ones navigating the teething stage — safe, easy to grip, easy to clean.
Questions Parents Ask Us
What is Tinytato?
Tinytato is a Malaysia-born baby brand founded in 2025, offering thoughtfully designed baby essentials for modern families — including the IHDI Hip-Healthy certified TatoSnug Carrier, TatoWrap swaddle range, TatoNest diaper bag backpack, and TatoChew teether. We exist to make good quality baby products accessible in Malaysia without the crazy expensive price tags.
Why was Tinytato started?
Tinytato was founded in 2025 after our founder found it surprisingly difficult to source quality ergonomic and certified baby products in Malaysia. Having experienced how easy it was to find these products in Australia, she built Tinytato to close that gap for Malaysian families.
Are Tinytato products safe for newborns?
Yes. The TatoSnug Carrier holds IHDI Hip-Healthy certification from the International Hip Dysplasia Institute, confirming it supports correct ergonomic positioning from birth. All Tinytato products are selected with material safety and suitability for newborns in mind.
What makes Tinytato different from other baby brands?
We cut unnecessary retail margins to bring quality products to Malaysian parents at fair prices. Every product we carry is chosen because it meets the standard we'd want for a baby we love — ergonomic design, certified safety, and materials suited to Malaysia's climate and lifestyle.
Where does Tinytato ship?
We ship throughout Malaysia. Free delivery is available — see checkout for the current threshold.
Does Tinytato offer instalment payments?
Yes. We accept Atome for 3 interest-free instalments at checkout.
Find the right product for your baby
From newborn essentials to toddler carriers — everything Tinytato makes is here because it meets the standard we'd want for our own children.